The math, without the marketing.
Hosts keep 70% of the net payout pool. Platform takes 30%. No upfront fee, no subscription, no minimums. Stripe fees come off the top before the split. Here's the full breakdown.
Run the math on your own audience.
Rough estimate based on our host-average conversion rates. Actual performance depends on how warm your audience is and how often you post about the challenge. We use 70% host / 30% platform as the default rev-share.
- Paid participants
- 750
- Total pot
- $60,000
- Platform fee (30%)
- $18,000
Participants who complete their weekly check-ins recover their stake plus a share of the forfeited pot. You earn 70% of the unclaimed remainder after Stripe fees.
What the calculator maps to in practice.
| Niche | Audience | Participants | Stake/wk | Length | Host take-home |
|---|---|---|---|---|---|
| Bodybuilding | 68k IG | 94 | $30 | 12 wks | $11,230 |
| Women's lifting | 120k TikTok | 52 avg | $20 | 4 wks rolling | $4,800 |
| Online coaching | 8.4k newsletter | 62 | $20 | 4 wks | $3,470 |
| Running club | 3.1k email | 45 | $10 | 8 wks | $3,200 |
| Powerlifting | 31k IG | 38 | $40 | 12 wks | $8,900 |
| Calisthenics | 210k TikTok | 73 | $25 | 6 wks | $4,100 |
| CrossFit box | Local, 220 | 61 | $30 | 4 wks | $2,800 |
Figures represent the first challenge for each host. Returning hosts typically see 1.4–2.1× these numbers from the second challenge onward as word-of-mouth from completers compounds.
Specific numbers. No vague claims.
Run the math, then apply.
The calculator is intentionally conservative. Your actual numbers depend on audience warmth — which we'll review together on your onboarding call.