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No hype testimonials. Full breakdowns — audience, conversion, stake, completion rate, platform fee, take-home. Click any card for the end-to-end teardown.
How @cutwithkai ran a 12-week cutting challenge and netted $11,200 without selling a course.
Kai had been answering the same cutting questions in DMs for a year. Instead of building another PDF, he ran a 12-week paid challenge with 94 participants staking $30/week. He finished with $11,200 in his account and a 22% upsell rate into 1:1 coaching.
- Audience
- 68k IG
- Participants
- 94
- Host payout
- $11,200
@liftwithraya turned 120k TikTok followers into $4,800/mo of recurring challenge revenue.
Raya's TikTok Creator Fund was paying $380/month on 2M views. Her recurring OutGrind challenges now pay $4,800–$6,100/month on a fraction of that audience. Here's exactly how she structured it.
- Audience
- 120k TikTok
- Participants
- 52 avg
- Host payout
- $4,800/mo
@coachjmitch uses paid OutGrind challenges as a lead magnet — his 1:1 conversion is 23%.
Mitch's old lead magnet was a free PDF workout template. His new one is a $80 paid 4-week challenge. His 1:1 coaching conversion tripled, and the challenge itself nets him $3,400–$5,200.
- Audience
- 8.4k newsletter
- Participants
- 62
- Coaching conversions
- 14 (23%)
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